Situation:
J. Kings Food Service Professionals is a cutting-edge food service distribution company that not only provides outstanding food service distribution to their customers, but helps customers build their businesses through innovative new programs and “fresh ideas.” Therefore, not only was it our charge at The Business Development Group to publicize and market J. Kings foodservice programs to target audiences, but through the years BDG has worked closely with J. Kings on the creation, execution and publicity of a number of programs that added significant value to their customers and highlighted J. Kings as a leader in the foodservice distribution industry.

Campaign Elements:
In addition to a general publicity campaign highlighting J. Kings leadership in the foodservice distribution arena, the Business Development Group worked with J. Kings to create/execute a major consumer campaign in 2006: the J. Kings “Great Meals ● Great Cause ● Great Neighbors” initiative. Through this campaign, we worked with J. Kings to secure the participation of more than 100 restaurants to help raise funds for three local breast cancer organizations – while also helping these participating restaurants to increase their own businesses. Other campaign elements included helping J. Kings to showcase their groundbreaking work in helping local hospitals enhance their foodservice programs/on-site restaurants, and helping J. Kings to add further value to their customers through publicity opportunities for specific restaurant customers in key local consumer press.