Situation:
As one of the largest independently owned juice companies in the country, Long Island-based Apple & Eve is committed to providing healthy fruit juices to families nationwide. Since first beginning work with The Business Development Group in 2000, not only has the beverage market become increasingly competitive with many new products entering the marketplace, but fruit juices have also come under more scrutiny. Our goal at BDG, therefore, was to highlight to consumers the benefits of Apple & Eve as a pure 100% juice as opposed to other juice drink competitors, while also further branding Apple & Eve as a company that is committed to families, nutrition and wholesome, “good-for-you” products.

Campaign Elements:
Since 2000, the Business Development Group has conducted a myriad of marketing, promotional and public relations activities to help Apple & Eve not only stand out from the competition, but increase market share in the highly competitive beverage market. In addition to securing national trade and consumer publicity highlighting Apple & Eve and their growing product lines, BDG has also created and orchestrated innovative tactics that have helped to further brand Apple & Eve as a company committed to family health.